Cedar Fair began deploying surveys on tablet devices loaded up with SurveyPocket during the 2012 season. At Cedar Fair Park locations, staff members walk around the park with their devices loaded with SurveyPocket. They encounter guests throughout the day and ask a series of questions, and at the end of a survey they have the guest opt in and agree to give their feedback to the park. Just one season after beginning their research the technology has brought nothing but gains to the research process at Cedar Fair. SurveyPocket has streamlined the process of monthly insight reports and made it simple to visualize the data with user friendly dashboards for each park.
“We used to have to hand-do monthly reports for all of the parks. That’s all gone away now. This year we set up dashboard accounts so a select group at each park has access so they can log on and see the reporting for their park. Everyone can access their own data; they can run their own cross-tabs. It works really well for us. The feedback from the park marketing directors has been really positive.”
Cedar Fair Entertainment Company