Last month at Survey Analytics we ran a fun research project using our own tools and resources on beer consumption, spending and more to general population in the US. After publicizing the results from the study, we picked up a lot of interest in the industry and the results were featured in places like Beverage World Magazine, Brewbound, Bustle, Ohio: The Beer Blog and more.
This month we are doing an exciting follow up study on St. Patrick's day plans and alcohol consumption in the U.S. For this study, we wanted to emphasize how cross compatible and centralized our tool can be when collecting data from multiple platforms and channels. We have collected responses from an online U.S. general population panel through qSample, through social media outreach to our friends and family, social advertisements, and running the survey on SurveyPocket with iPads at Rhinegeist, a new and very popular local Cincinnati brewery (by the way - we LOVED it - the Cougar Golden Ale was delicious...) All of the data collected in the study is available on our dashboard and tracked by source, devices, locations, browsers, and operating systems. This is great for us to quickly analyze and filter data to see trends by location, age, gender and more. Check out the rest of our results presented in our infographic from our January 2014 beer survey and stay tuned for the results for our St. Patrick's day study being released next month! |